About Us
About Us
About Us
BIAA™
BIAA™
BIAA™
Who We Are
We are a collective of behavioral scientists, engineers, and strategists building the world’s first cognitive-alignment engine — a system that helps teams, leaders, and organizations operate in flow, not friction.
Our expertise combines data science, psychology, and organizational design — decoding how people think, decide, and collaborate under pressure. The result is a precision framework that transforms hidden behavioral patterns into measurable performance.
What makes us different is that we don’t guess. We map the identity code behind human and business behavior — turning abstract dynamics into structured, actionable insights. Whether applied to founders, executive teams, or entire organizations, our mission is simple: align human behavior with strategic execution. Let’s build alignment that lasts — together.
We are a collective of behavioral scientists, engineers, and strategists building the world’s first cognitive-alignment engine — a system that helps teams, leaders, and organizations operate in flow, not friction.
Our expertise combines data science, psychology, and organizational design — decoding how people think, decide, and collaborate under pressure. The result is a precision framework that transforms hidden behavioral patterns into measurable performance.
What makes us different is that we don’t guess. We map the identity code behind human and business behavior — turning abstract dynamics into structured, actionable insights. Whether applied to founders, executive teams, or entire organizations, our mission is simple: align human behavior with strategic execution. Let’s build alignment that lasts — together.
Let’s build alignment that lasts — together.
Our Mission
Our Mission
Our Mission
Driven by Alignment
We exist to help organizations, founders, and teams achieve clarity, cohesion, and sustainable performance through behavioral alignment. Our mission is to decode how people think, decide, and collaborate — and to turn that insight into systems that scale.
Our focus is not on surface change but on structural transformation — aligning identity, communication, and execution so that every action moves in the same direction. Through trust, precision, and science-backed frameworks, we empower leaders to unlock potential, reduce friction, and create measurable momentum.
We exist to help organizations, founders, and teams achieve clarity, cohesion, and sustainable performance through behavioral alignment. Our mission is to decode how people think, decide, and collaborate — and to turn that insight into systems that scale.
Our focus is not on surface change but on structural transformation — aligning identity, communication, and execution so that every action moves in the same direction. Through trust, precision, and science-backed frameworks, we empower leaders to unlock potential, reduce friction, and create measurable momentum.
Our Vision
Our Vision
Our Vision
Our vision is simple: to help visionary teams and founders align human behavior with business strategy — creating organizations that think clearly, move fast, and grow with confidence.
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Of teams report measurable alignment improvements within 30 days.
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Of teams report measurable alignment improvements within 30 days.
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Of teams report measurable alignment improvements within 30 days.
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Behavioral data points analyzed through our Alignment OS engine.
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Behavioral data points analyzed through our Alignment OS engine.
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Behavioral data points analyzed through our Alignment OS engine.
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Organizations assessed across industries — from startups to Fortune 500 leaders.
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Organizations assessed across industries — from startups to Fortune 500 leaders.
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Organizations assessed across industries — from startups to Fortune 500 leaders.
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Years of combined behavioral, psychological, and data science research behind our models.
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Years of combined behavioral, psychological, and data science research behind our models.
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Years of combined behavioral, psychological, and data science research behind our models.
Meet Our Founder
Meet Our Founder
Meet Our Founder
Behind the Alignment Movement
The vision, science, and leadership shaping how the world thinks about identity and performance.
Richard Berkut
CEO & Founder
Richard Berkut
CEO & Founder
Richard Berkut
CEO & Founder
Meet the Founder
Richard Berkut is the author of The Identity Code and creator of the Behavioral Identity Alignment Algorithm (BIAA) — a framework built on over 1.8 million behavioral data points and more than 15,000 real-world case studies.
For over a decade, he has explored how identity, psychology, and technology intersect to shape human potential and collective performance. His work bridges behavioral science with system design, helping organizations transform hidden friction into alignment, flow, and measurable growth.
Before founding Rich Identity and AlignmentOS, Richard guided executive teams and entrepreneurs through high-stakes transformations across industries — from technology and finance to creative leadership.
His mission: to turn behavioral intelligence into a practical tool for leaders, making alignment the new foundation of scalable success.
Richard Berkut is the author of The Identity Code and creator of the Behavioral Identity Alignment Algorithm (BIAA) — a framework built on over 1.8 million behavioral data points and more than 15,000 real-world case studies.
For over a decade, he has explored how identity, psychology, and technology intersect to shape human potential and collective performance. His work bridges behavioral science with system design, helping organizations transform hidden friction into alignment, flow, and measurable growth.
Before founding Rich Identity and AlignmentOS, Richard guided executive teams and entrepreneurs through high-stakes transformations across industries — from technology and finance to creative leadership.
His mission: to turn behavioral intelligence into a practical tool for leaders, making alignment the new foundation of scalable success.
Find Your Friction. Fix It. Grow.
Take the MindScan diagnostic. See exactly what’s blocking your growth. Get a clear plan to fix it.
Find Your Friction. Fix It. Grow.
Take the MindScan diagnostic. See exactly what’s blocking your growth. Get a clear plan to fix it.
Find Your Friction. Fix It. Grow.
Take the MindScan diagnostic. See exactly what’s blocking your growth. Get a clear plan to fix it.